Sourcing webmaster hangouts are not about the advance SEO, that applying the latest Google patches, and then calling it a day. Will you need to be advanced? Understand five standards.
Google Recommendation is not an SEO Recommendation
The number one rules trumps all other rules. Handle Google’s recommendations, and a website is visible. Our task is not to make sure a site is visible. Other adequate developers can do that. Thus, the work of SEO is to make sure a website can sustainably compete for organic rankings and conversion- generating traffic. Hence, the leading SEO is always aware that Google is not making SEO recommendations.
Remove Problems. Don’t Hide Them
Before the search engines give us remedies. Things like rel=canonical. The search engine support for remedies comes and goes. Google reported no follow will work for link sculpting.
Do not allow to put more things between your content and browsers. The things that will create an additional layer are prerendering and hybrid solutions. Prevent them whenever possible. Lessen abstraction. Allow Google a direct path to your content.
Know The Tools
You may advance if you do not know how to analyze a log file or do fancy natural language processing. You don’t have to prepared to know. But knowing does not mean reading the latest blog posts. This means digging into the command line, hacking around with some code. Also, knowing how search engine work.